Cut the bullshit

"Despite our attempts to trivialize it, commercialize it, and strip-mine it of meaning, love is still dangerously, incandescently meaningful.
While we may try to reduce it to a mass-made quasi-luxury we purchase on credit once a year, obediently, in the form of chocolates, flowers, and dinners, it remains vital.
While we may try to turn it into an option — one more choice to be plucked off the shelf, depending on whether you prefer the red label or the blue — it remains necessary.
And it must be evoked and created, nurtured and renewed, tilled and cultivated — because without it, life is little more than sleepwalking.

 [...]

And there's not enough time.
Cut the bullshit."